Cherkizovo Premium brand has started producing ham for toasts
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The production of Cherkizovo Premium toast ham began in April at Pit-Product LLC, one of the Cherkizovo Group enterprises in the Leningrad Region . The new product is thinly sliced ham with a total weight of 100 grams, packed in a convenient wide tray of a new format. The ham is made from juicy MEAT from the company's own farms, has a delicate taste and is ideal for toasts, sandwiches, rolls and various other snacks.
Currently, Cherkizovo's share of the Russian ham market is already about 30%. The launch of the new product in such a popular format as sliced ham will further strengthen the company's position in this segment.
Cherkizovo Premium toast ham has already begun to appear on the shelves of federal retail chain stores. The launch of the new product will be accompanied by a large-scale advertising campaign on TV (from June to August), as well as tastings at points of sale.
"The Cherkizovo Group produces a very wide range of processed meat products - sausages , ham, frankfurters - and continues to introduce new names to the market to satisfy the most diverse tastes and demands of our consumers. We are pleased to offer a new, tasty and convenient product, which showed the best result in blind tastings compared to competitors. We are confident that it will become a permanent part of breakfasts for many Russian families," comments Irina Kim, Marketing DIRECTOR (Ready-to-eat Meals Department) of the Cherkizovo Group.
The Cherkizovo Group is one of the three leaders in the markets for chicken, turkey and processed meat products. The Group includes 15 poultry farms, 20 pig farms, 13 meat processing plants, 13 feed mills, an oil extraction plant and more than 360 thousand hectares of agricultural land. The company's consolidated revenue for 2024 amounted to 259.3 billion rubles. The Group's brands include Cherkizovo, Petelinka, Kurinoe Tsarstvo, Pava-Pava, etc. The company's advantage is vertical integration, which unites all links of the agricultural chain - from growing grain to producing finished products. The company exports its products to more than 20 countries.