More than a third of all meat consumed by Russians in 2023 was pork, and the trend towards strengthening its position will continue in 2024

The total increase in pork and poultry consumption ensured a 2% increase in consumption of all types of MEAT. According to the results of the past year, pork consumption exceeded 30 kg per person and exceeded 38% of total meat consumption. In total, over the past 8 years, annual per capita meat consumption has grown by 13% and reached 81 kg/person per year. At the same time, pork consumption alone has grown by almost 33%.

In the first half of 2024 , the total increase in pork, beef and poultry consumption will ensure growth in the entire meat industry by almost 3.4%. In the general basket of consumption growth, the increase in pork specifically will be 6%. The main reason is the same - the preservation of the price trend.

"AGROECO Company closely monitors consumer accents - we are increasing production volumes, trying to realize the potential of our new meat processing plant. Along with the growth of production volumes, we are expanding our product line and segmentation into various price categories: from standard affordable products to the premium line - DUROC," said Vladimir Maslov, Chairman of the Board of Directors of AGROECO Group of Companies.

The results, plans, achievements and role of pig farming in the meat industry were discussed at an extended meeting of the Board of Directors of the National Union of Pig Breeders. The event was organized at the leading meat processing plant of AGROECO in the Pavlovsky District of the Voronezh Region. About 40 guests gathered there: members of the Board of Directors of the NUS, owners and managers of pig farming holdings, as well as representatives of federal agencies and regional authorities .