More than 800 new products will appear on Russian store shelves in 2024

300 food producers met with 120 federal and regional retail chains to negotiate contracts and begin shipping products to stores as early as early 2024 .

The largest retailers, such as Magnit, Lenta, Metro, Pyaterochka, Yandex.Lavka , Vkuster, Auchan, Kompas Zdorovya updated their assortment in 24 food product categories - dairy products , cheeses , meat , sausages , cereals, sauces, confectionery products, etc. In addition to Russian chains, buyers from Belarus, Indonesia, China , Turkey, Uzbekistan, Kazakhstan and others took part in the negotiations.

 "On average, the assortment of stores after the Network Purchasing Center will be updated by 6-8%. Consumers will see changes on the shelves as early as January 2024. Now traditional purchases at this event are held in a new digital format. We have instant access to supplier offers, statistics, results of negotiations and literally in one day we can find new suppliers, fill empty shelves and replace departed brands. At this event, the speed of product introduction into the network has increased many times over" - Ruslan Solovyov, Commercial Director , "Gradusy Vsego Mire".

During the two days of work of the Network Procurement Center, more than 1,500 negotiations took place, following which manufacturers and retailers signed electronic protocols of intent to cooperate and deliveries to stores. The total amount of future contracts exceeded 2,000,000,000 (billion) rubles.

"At this event, suppliers tell about their products to many networks and wholesale buyers at once in one place. It is possible to receive feedback from large networks in a short time, which allows businesses to quickly develop new Russian regions, as well as start working for export" - Vansovich Daria, brand director, St. Petersburg manufacturer "RISE".

Large-scale purchase of new products for Russian supermarkets has been held at the largest food exhibition of the North-West "Peterfood" for over 30 years. This year the exhibition was held on November 14-16 and brought together 350 buyers from 15 countries and 300 food producers.