Big Data MTS will help Mezheninovskaya poultry farm in the development of a retail network

MTS PJSC provided geoanalytical data for one of the leading producers of broiler chicken MEAT in Western Siberia - Mezheninovskaya Poultry Farm. With the help of Big Data technology, the most suitable locations for opening new stores of its own retail chain in Tomsk, Novosibirsk, Krasnoyarsk and Abakan were determined.

The geoanalytical digital platform made it possible to analyze aggregated anonymized data on pedestrian traffic in locations that the company was considering for opening new outlets. MTS analysts assessed the volume of traffic and depersonalized data on the portrait of the audience: gender, age, level of income and expenses by category, time spent by potential buyers in the area and other indicators. As a result, the client received a multi-layered map, which helped to choose the best places for opening new retail outlets in Tomsk - at the end of March, stores opened at 36 Govorova Street and 19/1 Elizarovyh Street.

"The MTS geoanalytical system is widely used by regional authorities to analyze infrastructure, migration, and population composition. These data allow us to build a regional development strategy based on objective, constantly updated data. However, now we see a growing demand for geoanalytics from business. Big Data allows you to determine the most successful locations for new stores, bank branches, residential areas, hotels and cafes. Our reports are also in demand in the tourism industry. We expect a multiple growth in demand from business in the next five years, "said Marina Feshchenko, DIRECTOR of the MTS branch in the Tomsk region.

"Our enterprise is engaged not only in the production and processing of broiler chicken meat, but also has a large network of branded stores. We open new stores almost every month in Tomsk and the Tomsk region, we have opened branded stores in Novosibirsk, Krasnoyarsk and Abakan, and we do not plan to stop there. We are always scrupulous about the selection of locations for opening new stores, and now, with the help of such a tool as Big Data, we can evaluate this or that location from the position of potential commercial success and make a decision based on accurate geodata," said the HEAD of brand trade LLC " Mezheninovskaya Poultry Farm" Alexey Solodovnikov.

Based on anonymized aggregated data, the MTS geoanalytical system makes it possible to estimate the actual population, daily and seasonal migrations, the volume of tourist traffic, the load on infrastructure facilities, the attendance of events and public spaces, and to compile a portrait of a tourist or a resident of different city districts. The system works on a subscription model, which allows the client to receive regularly updated reports on selected parameters. Access to data is provided in three formats to choose from - web-interface, API or analytical reports. MTS Big Data data is used to develop infrastructure and improve the quality of the environment in 46 regions.