"Ariant" will present a new concept of its own trading network

Of fundamental importance in the business strategy is the expansion of the product line and references to world experience in the industry. Due to the transition to an updated concept, it is planned to increase the number of attracted customers and set a new bar in the region.

According to market requirements, the agricultural holding is changing the assortment in its stores, expanding the product line at the request of customers. For example, products such as premium marbled beef , duck and many other items that are in high demand by residents have been added to the windows. In the future, the range will expand.

— The focus of the company's attention is directed to the qualitative transformation of the network and to an even greater focus on customers. The need to optimize the business model arose due to the emerging general situation in retail in the country and the world. In order to comply with modern trends, we are launching an active process of reformatting the network,” commented Andrey Borisov, General Director of Ariant Agricultural Company.