AGROSILA is testing a loyalty program in branded stores

For owners of discount cards, discounts of a cumulative nature are provided - from 2% to 7%, depending on the total amount of all purchases. The issuance of cards to all those who purchased goods worth 1,000 rubles or more will begin in July.

Today, the AGROSILA holding branded retail network unites 46 stores in Tatarstan, the Kirov region, Udmurtia and Bashkortostan. Now maximum efforts are aimed at developing self-service outlets. The first one opened in September 2022 in Naberezhnye Chelny, and this year two more — in Naberezhnye Chelny and Yelabuga.

Customers especially appreciate self-service stores for the fact that the entire assortment is in the public domain, and they can thoroughly examine the product: read the data on the label, check the release dates and expiration dates, and check the integrity of the packaging. They do not need to communicate with sellers as often as when trading through the counter, and payment for purchases is carried out more quickly when passing through the cash box. 

AGROSILA sells goods of its own production in branded retail stores: SUGAR , FLOUR, dairy products, cheeses , broiler carcasses and chicken cuts, semi-finished products, sausages and MEAT delicacies. To better meet consumer demand, the assortment of branded stores is planned to be expanded with FMCG products such as bread, tea and spices.