Agrocomplex will increase sales of products on online platforms

"Agrocomplex" named after. N.I. Tkacheva is actively developing cooperation not only with offline retail, but also with marketplaces. The agricultural holding sells its own products on the popular platforms Ozon, Yandex Shop, and Samokat.

“The market for everyday food products on the Internet is growing every year, and we are trying to meet customer expectations, save their time and provide high-quality Kuban products. Over the past six months, from online platforms in the South, the volume of shipments of Agrocomplex products to retail buyers amounted to about 330 tons of dairy products and cheeses, MEAT gastronomy and frozen semi-finished products. To increase the availability of goods, we will expand their representation on these channels and increase sales volumes,” noted Ekaterina Gorbatykh, DIRECTOR of work with federal networks of Agrocomplex.

The products of the manufacturer’s main brand, Agrocomplex Vyselkovsky, are in greatest demand on all marketplaces. The top sellers are always MILK , kefir andsour cream in different formats. In the category of frozen semi-finished products, sales of potato dumplings are consistently high. The rating of cheese preferences of buyers is headed by “Russian Young”, “Gouda Young”, “Mozzarella for Pizza” (TM “Nikolaev Cheese Dairies”) and processed cheeses (TM “Agrocomplex Vyselkovsky”). And in the category of meat and sausage products, each trading platform has its own favorites, including “ Yuzhnaya ”, “Krakovskaya”, “Doctorskaya”, “Molochnaya”, “Varshavskaya”, “Ukrainskaya Fried” sausages, poultry pastrami, “Classic” and liver pate “Homemade” (TM “Agrocomplex Vyselkovsky”).

Now online retailers offer more than 100 types of products from the agricultural holding’s brands (“Agrocomplex Vyselkovsky”, “Nikolayevsky cheese factories”, “Medvedovsky traditions”, “Labinsk beef”). In addition, part of the assortment is available for order online in stores of federal and regional chains: Lenta, Okay, Magnit, Perekrestok, Pyaterochka, METRO, PUD and many others.