N. I. Tkachev Agrocomplex showcased its products at PIR Expo 2023

More than 150 products, the most in-demand in the HoReCa segment, were selected for the Vyselkovsky Agrocomplex exhibit at Crocus Expo, including Labinsk Beef marbled beef , sausages and meat delicacies from Medvedovskie Traditsii, and artisan cheeses from Nikolaevskie Syrovary. 

Samples of delicious, high-quality, and natural products produced in Southern Russia were appreciated by restaurateurs and hoteliers from across the country. Many expressed a willingness to collaborate.

Visitors to the stand were particularly interested in premium steak meats , pepperoni and salchichone, pizza mozzarella, and hard cheeses. Incidentally, just before the opening of the Moscow events, at the regional exhibition and fair in Krasnodar, Tilsiter was recognized as the best in the semi-hard cheese category: for this product, Agrocomplex received the top award at the first "Cheese Masterpieces of Kuban" competition.

Agrocomplex Deputy General Director for Trade, Evgeny Belitsky, reported that during the four days of PIR Expo 2023, sales and marketing specialists held over 400 meetings and generated over 200 contacts. Potential clients from the Central and Northwestern Federal Districts were particularly active.

The N. I. Tkachev Agrocomplex is steadily developing distribution as a promising sales channel. In the first half of 2023, it grew by 10% and now serves approximately 15,000 regular customers in the Krasnodar and Stavropol Krais, Crimea, and the Rostov, Voronezh, Lipetsk, and Belgorod Oblasts. A corporate distribution center and sales service in the Moscow region have been successfully operating for six years .