Abi launched an advertising campaign for delicious “meat-cut” sausages

The plot of the new video, which is broadcast on the most popular TV channels in the country, is simple: popular actor Mikhail Porechenkov comes to the village of Starodvorye - not to film another film, as was the case before, but simply to stay with an old friend, known to viewers from previous video clips.

An old resident of Starodvorye tells how to chop raw materials for varying degrees of meatiness of the finished product. He explains that the boiled-smoked Myasorubskaya sausage requires large pieces, and the Myasorubsky cervelat requires small pieces in order to obtain a more delicate taste.

To learn the techniques, Porechenkov defines two different methods as “large-meat-cut” and “small-cut”, after which he tries both types of sausages and tells the audience about the differences in their taste and appearance.

The Myasorubskie line of smoked sausages was released into commercial circulation at the end of 2022. Today it presents the two mentioned products, as well as the semi-smoked sausage in a natural casing “Myasorubskaya” in the form of a ring,  released in December 2023 .

DIRECTOR of the Marketing Department Abi Denis Martasov recalled that for the first time the Myasorubskaya line from the Starodvorye brand was presented at the international exhibition Prodexpo-2023. Over the course of the year, it has taken a strong position in the Russian market.