Abi summed up the results of Prodexpo 2023: the company's new products won five awards at the anniversary exhibition

Abi company summed up the results of participation in the 30th international exhibition of food, beverages and raw materials for their production "Prodexpo 2023", which was held from February 6 to 10 in Moscow, at Expocentre. Within a week, representatives of the company held hundreds of business negotiations. Abi brands presented their flagship products, as well as absolute novelties. 
 
On the first day of the exhibition, February 6, at the booth of the Abi company, a Cooperation Agreement was signed between the Chamber of Commerce and Industry of the Russian Federation, Expocentre JSC, the Government of the Vladimir Region and the Union Chamber of Commerce and Industry of the Vladimir Region. The agreement, in particular, is aimed at strengthening cooperation in promoting goods and services of enterprises, entrepreneurs and manufacturers of the Vladimir region to new markets through participation in the largest international industry exhibitions organized by Expocentre JSC.
 
As part of the competition program of the exhibition, the company presented a new generation of vegetable products "Foodgital" from the brand "Hot thing", which includes four new items: chebupels, chebureks, nuggets and a burger patty. Also, the brand "Hot thing" for the first time presented "Chebupai #Sladkopay" - dessert pastries with a lot of sweet filling with pieces of natural fruits and berries.
 
According to the results of the work of a special commission in the "Innovative Product" competition, Chebupai #Sladkopay won the Gold Medal, Foodgital chebureks were awarded the Silver Medal. Nuggets "Foodgital" became the winners of the special nomination "Products for a healthy lifestyle". Foodgital cutlets and dessert pastries Chebupai #Sladkopay became the winners of the Choice of Chains competition. 

Denis Martasov, Abi Marketing Department Director:

“The Prodexpo exhibition helps us not only establish new business contacts and present product innovations, but also strengthen relations with existing partners. This year was no exception - our booth became a platform for business negotiations and the exchange of professional experience. We are glad that our novelties, new generation vegetable products "Foodgital" and dessert pastries "Chebupai #Sladkopay" from the brand "Hot thing" were highly appreciated by the professional community and received five awards at the anniversary exhibition "Prodexpo".

Abi is Russia's leading manufacturer of convenient and easy-to-prepare MEAT products. According to the GfK consumer panel, Abi is the leader in sales in all categories of presence in the Russian Federation: “sausages and sausage products”, “frozen semi-finished products” and “frozen fully prepared products” *. The structure of the company includes three modern factories on the territory of the Russian Federation, which specialize in the production of products for consumers with different taste preferences. Abi's portfolio includes the brands Vyazanka, Goryachaya Shtushka, Bavarushka, Starodvorye, Vigorous Soot. The distribution network of the company covers almost all regions of the Russian Federation, the countries of the Customs Union - Kazakhstan, the Republic of Belarus and Kyrgyzstan, as well as Abkhazia, Azerbaijan, Uzbekistan and Mongolia. The company's products are available to more than 140 million Russians.


* According to the consumer panel of GFK-Rus LLC for the period from 01/01/2021 to 12/31/2021, in terms of the volume of purchases by households in the Russian Federation of products: The market for sausages and sausage products includes such segments as ham, boiled, boiled-smoked , raw smoked / dry-cured, liver sausages, sausage snacks, sausages / sausages, sausages. The market for frozen semi-finished products includes such segments as dumplings, khinkali, dumplings, ravioli, manti. The frozen ready-to-cook food market includes such segments as frozen ready-made pancakes, fried snacks, pizzas, nuggets, chicken strips/wings/legs, pies, whites, chebureks, burgers, khachapuri, rolls, lasagna, samsa, shaurma, second courses, julienne .