The Good Food Institute notes that at least 112 new plant-based MEAT, egg or dairy brands were launched in U.S. retail, up 10% from 2019. In addition, cultured meat sales were approved globally in 2020.
Singapore was the first and so far the only country to give legislative approval for innovative laboratory products. And the first company to launch cultured meat for sale is Eat Just. Her GOOD Meat brand is available for order at 1880 and home delivery via foodpanda.
The company recently raised $170 million in investments that it will use to expand sales opportunities, among other things.
Overall, investments in cultured meat start-ups exceeded $350 million in 2020. This is six times more than in 2019 and almost double all previous total investments in the industry.