Export Development is the Key to Success for the Winners of the Consumer Market Leader 2024 Award

EXPORT development and expansion of the geography of deliveries have become some of the most important indicators assessed by the expert council of the Republican Award "Consumer Market Leader". Belarusian food industry enterprises from MINSK, Mogilev and Kalinkovichi successfully compete in foreign markets, receiving well-deserved awards for this.

Golden rapeseed vein
Strategic partnership - this is the name of the relationship between CHINA and Belarus. This is confirmed by the growth of trade turnover - it is approaching 8 billion dollars.
One of the projects to expand the presence of Belarusian goods in the Celestial Empire was the entry into electronic trading platforms. Today, there are already hundreds of items on 11 local marketplaces. Among them is rapeseed oil from the Minsk Margarine Plant.
One of their new products - oil with Provencal herbs - the Minsk residents presented at the Shanghai exhibition, intending to expand the range of their products on the Chinese market. After all, the volumes allow - up to 50 thousand bottles of rapeseed oil are produced per day on one of the new production lines.  
This is a very useful product, and the economic component is enhanced by the fact that the raw materials for its production are domestic.
But the expansion into the country with a population of one and a half billion people at OJSC "Minsk Margarine Plant" is not limited: buyers in more than 15 countries are already familiar with MMZ products.
In recent years, the plant has acquired a new face - a major overhaul has been carried out, a frontal modernization has been carried out.
As a result, modern equipment, highly qualified personnel, the introduction of innovative forms of production and management allow the company to constantly expand the range of products.
Today, the plant's product line includes more than 80 items, including mayonnaise and sauces based on it, ketchup, tomato paste, horseradish,mustard and spreads.
And since it is produced (for more than 75 years) according to the best recipes using natural raw materials and ingredients, the products of the Zolotaya Kaplya trademark enjoy the deserved attention of consumers who value natural taste and high quality.
The expert council of the Consumer Market Leader 2024 award also assessed the achievements: Minsk Margarine Plant received five awards at the ceremony.
The Grand Prix of the award was won by Provansal Premium mayonnaise, while Burger mayonnaise sauce, Barbecue ketchup and Minsk tomato sauce also became laureates. In addition, Andrey Goncharov, DIRECTOR of Minsk Margarine Plant OJSC,
was awarded the Leader of Management diploma . - The awards were a worthy assessment of the team's work in the outgoing year. In 2025, we will try to please customers more often with new products. One of our priorities is rapeseed oil. Many experts in the world recognize it as a healthy food product. It has been proven that it contains 20 times more polyunsaturated fatty acids Omega-3 than sunflower, - he said. "Kalinka" conquers continents But the Kalinkovichi Dairy Plant , a branch of JSC "Rogachev MKK", has already conquered China . Today, the Kalinka trademark is No. 1 in the sale of dry MILK products in consumer packaging on the Chinese market, conquering all electronic platforms of the Celestial Empire. But not only the bottomless Chinese market is a place for applying efforts for Kalinkovichi dairymen. The enterprise successfully diversifies exports, and today the products of the Kalinkovichi Dairy Plant are known in 40 countries of the world! Of course, this is, first of all, dry milk , flying from Kalinkovichi all over the world. It was this that allowed 84% of the manufactured products to be shipped for export in January - November . The market of the Russian Federation and the former USSR countries traditionally occupies a significant share in export deliveries. At the same time, various types of dry milk from the Polesie regional center have found buyers in Asia, the Middle East, Africa, Latin America and Europe. - Over 11 months of 2024 , products worth 62.6 million dollars were exported, which amounted to 124% of the same period last year. Over the same period, deliveries of dry milk products in consumer packaging increased by 1.8 times, - said Deputy Director for Commercial Affairs Marina Melnichenko. By the way, she received the "Business Leader" diploma, and her colleague, the plant's chief engineer Valery Severin, received the "Management Leader" diploma. These are far from all the awards,which were taken from the capital by Polesie milkmen.








In the nomination "Dry Dairy Products", dry skimmed instant milk "Kalinka" received the Grand Prix.
In addition, dry whole milk extra grade of the Kalinka trademark, as well as cheeses "Dutch" and "Medkovsky" of the "RogachevЪ" trademark were awarded prizes.
For creating jobs and attracting young employees, the company won the Grand Prix in the nomination "Socially Responsible Business", and for stable economic growth and high business achievements was awarded a diploma in the nomination "Successful Development".
Today, the Kalinkovichi Dairy Plant is a modern enterprise with the latest equipment and qualified personnel, with its own traditions and high production culture.
This allows us to produce high-quality products made from environmentally friendly raw materials, without preservatives and dyes.
- This is why high-quality natural components are used in the manufacture of products. After all, consumers are very careful when choosing products: they want to see only high-quality goods on their tables, - noted Valery Severin. Bogatyr loaf and overseas deliveries If we take the well-known proverb "Bread is the HEAD of everything" into account, then the Mogilev bakers have a bogatyr loaf - weighing 2.2 kg! This is how much the "Domochay" aromatic special" bread weighs - truly the king of breads in Belarus, the winner of various competitions. It has an interesting cooking technology: it is baked in ovens, as bread was baked in the villages before. The bogatyr bread is produced by the Open Joint-Stock Company "Bakery and Confectionery Company "Domochay". The motto of the largest manufacturer of bakery and confectionery products in the Mogilev region is "We make products with warmth and care for you." What helps in this is that the production sites of "Domochay" are scattered throughout the region: three in Mogilev, one in Bykhov, five branches in other regional centers. Thanks to this, the enterprise, which produces a wide range of bakery and confectionery products, can also bake and manufacture products to order. And huge ones, up to 20 kg in size. And these are not only loaves: confectionery products are represented by gingerbread, oatmeal and SUGAR cookies, FLOUR and sugar sweets, cakes and pastries, traditional Italian "taralli", "grissini", "crostini", as well as a line of crackers. Moreover, the branches also produce fruit and berry wine , malt, jam, tea and soft drinks. The company's capabilities will expand when the extensive plan for modernizing the enterprise (and its implementation takes time) is completed.This will allow Mogilev bakers to increase their capacity and master the production of new products.











The flow of tourists will probably also increase, because industrial tourism is actively developing in Mogilev, which is in demand not only among schoolchildren.
And yet, production is in first place in the company. Due to the high quality, Domochay's products are competitive not only in the region, but also outside Belarus. Today, they are supplied to Armenia, Kazakhstan , Azerbaijan , Turkmenistan, Kyrgyzstan, America, Germany, and RUSSIA.
Domochay also impressed the organizers of the award, who awarded the bakers with eight prizes at once.
The Grand Prix was received by the bread "Power of Grains" and the corn sticks "Karamelka".

The award winners were also the sugar sweets "Molochnoye Delikamstvo", gingerbread "Kokosovy Aromat" and grissini "Tochitos" with mushroom flavor.
In addition, the company received the Grand Prix in the nomination "Socially Responsible Business" for the development of social partnership, attracting young employees and charity.
Domochay also earned an award in the nomination "Successful Development".
The "Leader of Management" diploma was awarded to Olga Timofeyenko, General Director of the Domochay Bakery and Confectionery Company OJSC.
As previously reported, the ceremony of presenting the Republican "Consumer Market Leader - 2024" award took place on December 19. This year it was presented for the tenth time.
Additional information about the event can be obtained on the website or by phone: +375 17 282 53 62, +375 44 753 20 33.

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