Almost three dozen brands will be represented by the Yaroslavl region at the All-Russian competition "Tastes of Russia"

Already 82 regions, more than 660 applications, and the winners - 15 million rubles of state support - in RUSSIA, applications continue to be accepted for the Second All-Russian Competition of Regional Brands "Tastes of Russia".
In 2021, the national competition "Tastes of Russia" will be held in 8 categories: "For the whole country", "Taste of nature", "Gastronomic find", "Culinary heritage", "We are chosen", "Taste from the outback", "Look at light” and “Taste without borders”.

Three finalists will be selected in each category. Applications for the competition from food manufacturers will be accepted until September 1. The popular vote in the nomination "We Are Chosen" will take place from October 20 to November 7, 2021 on the website russiantastes.ru. The winners will be announced in November.

The Yaroslavl Region is an active participant in the Second All-Russian Competition. To date, 26 applications have been submitted from the region: these are 16 brands of 2020, as well as 10 new ones, including the Yaroslavskaya Kurochka brand from JSC Yaroslavsky Broiler, the largest regional poultry enterprise for the production and processing of broiler MEAT.

In terms of production indicators and production volumes, the enterprise is included in the group of leaders in the Russian poultry industry - the TOP-20 poultry farms of the Russian Federation.

The enterprise has a closed production cycle: a pedigree reproducer for the production of hatching eggs, an incubator, poultry houses for growing broiler chickens, slaughter and primary processing of poultry meat, shops for deep processing of poultry meat - a semi-finished products shop and a sausage-smoking shop, refrigerator warehouses, distribution centers.

In addition, Yaroslavsky Broiler is a leading exporter of agricultural products in the Yaroslavl region. As part of the national project "International Cooperation and Export", the volume of exports of the company's products in 2020 amounted to 7.04 million US dollars (3342.1 tons), while in 2019 the amount reached 5.3 million US dollars (2620 tons) . For the first half of 2021, the EXPORT volume has already reached 4.13 million US dollars (1727.4 tons). The company's products - semi-finished products, by-products from poultry meat - are supplied to CHINA .

“This year, the Yaroslavl region will again declare itself at the Tastes of Russia,” said Valentina Shishina, Deputy DIRECTOR of the Department of Agro-Industrial Complex and Consumer Market. - For this competition, all participants-enterprises are tested by our department, and the products must meet the highest requirements for the contestants. it is gratifying that this year, in addition to the main preferences in the form of free promotion on the Russian market, the contestants will also be able to count on financial support.”

Recall that the Tastes of Russia contest was launched in 2020 by the Ministry of Agriculture of the country. Then, 508 applications from 79 regions were submitted for Tastes. The coverage of the event is more than 70 million people. Based on the results, a database of 491 brands was formed for further implementation.

The Yaroslavl Region became an active participant in Tastes of Russia 2020, 16 Yaroslavl brands were presented. Yaroslavl Chocolate became the leader of the popular vote among Yaroslavl goods: it received the support of almost 7 thousand people and got into the TOP-30 voting brands, and Vyatsky Cucumber entered the TOP-10 in two categories at once: “For the whole country” and "Look at the light."