Residents of Perm began to turn to beauty masters more often

Specially for RBC Perm, Avito Services experts found out how Permians prefer to take care of themselves and what beauty services they order for this.

Many people are used to choosing the right beauty specialist through social networks. However, now most of the masters are actively “moving” to other online platforms. The solution in this case is large online services with ads from specialists - classifieds. Such services allow users to choose a suitable master from a large number of offers: they can focus on reviews from other clients of the site and choose a specialist based on photographs of his previous work.

According to Avito Services, over the past month in Perm, the demand for services in the field of beauty and HEALTH has grown by 43% compared to the same period last year. Offers from masters in this industry increased by 19%.

Makeup and beauticians

Over the past month, Perm residents have been more actively looking for make-up artists - the demand for their services has grown by 39%. The number of proposals from specialists increased by 19%. The average price of the services of masters in Perm has not changed over the past month and amounted to 800 rubles per procedure. For comparison, the average cost of procedures has decreased by 20% over the year. This price usually includes make-up for an event or a photo shoot, while for an additional cost, the master can also do the styling.

Hairdresser

The services of a professional hairdresser in Perm over the past month were in demand 27% more often compared to the same period last year. Offers from hairdressers increased by 20%. The average cost of hairdresser services in Perm increased by 7% over the year and starts from 750 rubles for a haircut and hair care procedures.

Tattoo and piercing

Also, over the past month, residents of Perm turned to tattoo and piercing specialists by 19% more often, and ads from specialists increased by 25%. The price in the city did not change and amounted to 1,000 rubles for one procedure. But depending on the complexity of the drawing, the cost of the service may increase, so it is better to check the exact prices with the master individually.

Manicure

In March 2022, compared to the same period last year, the demand for manicure and pedicure in Perm increased by 28%, and the number of offers increased by 15%. The average cost of a manicure with gel polish decreased by 7% and amounted to 650 rubles. Pedicure on average costs no more than 700 rubles.

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