Spring care: Kazan business increases the production of cosmetics

Contribution to import substitution

Olesya Mustaeva, the founder and owner of a company that manufactures products under the Olesya Mustayeva Workshop brand, told RBC Tatarstan that she does not observe the desire of the consumer audience to save money, despite the fact that people have lost part of their income.

“Restrictions on imports have become a big raw material problem for us. Now, of course, the factories have a certain stock of raw materials, but it was designed for some sellers, and now there are more of them, ”said the entrepreneur.

Mustayeva said that she plans to increase production volumes, since many stores were left without products, and accordingly, the number of requests for domestic goods increased. To satisfy all requests, the issue of raw materials is being resolved.

Reseda Nurislamova, the owner of the cosmetic brand ResedaOdor, believes that skin care is the same basic human need as food and sleep, so the demand for cosmetics will continue. “Customers are now consuming more deliberately, analyzing ingredients and consulting or collecting feedback from real people on the Internet. It is important for them to be confident in the quality and effectiveness of the product if they decide to spend their money,” Nurislamova said.

After leaving the Russian cosmetics market of foreign brands, the company recorded an increase in demand for products. “We are already responding to this demand and are actively producing, ready to replace the lack of working products for our cosmetologists,” Nurislamova said.