Stores began to cancel discounts and promotions

Since the end of February, a number of suppliers of the largest Russian retailer X5 Group in terms of turnover (manages the Pyaterochka, Perekrestok and Chizhik retail chains) have refused to carry out promotions, including discounts on products, RBC was told in the company's press service. . The Azbuka Vkusa network also faced the refusal of suppliers from part of the previously agreed discounts, its representative said.

In the Verny network, as specified in its press service, about a third of suppliers have recently refused promotions, which include, among other things, discounts on products.

Promotions are being canceled not only by multinational companies as part of the refusal to further invest in RUSSIA, but also by domestic producers - mainly those who depend on imported raw materials, says a RBC source in one of the federal networks. According to him, in some categories, Russian suppliers cancel even more promotions than foreigners.

RBC sent inquiries to the Magnit, Lenta, and Auchan retail chains.

Who has officially withdrawn promotions

After the start of a military special operation in Ukraine, a number of large transnational companies producing consumer goods announced the suspension of investments in the Russian market. One of the world's largest manufacturers of consumer goods, the American Procter & Gamble , decided to abandon capital investments, advertising and promotion . The company decided to reduce the assortment in the Russian market and focus on essential HEALTH and personal care products. Procter & Gamble brands include Pampers baby diapers, Ariel and Tide laundry products, Always pads and Tampax tampons, Gillette shaving products, and Old Spice deodorants.

Reckitt  , a manufacturer of Durex condoms, Vanish stain removers, Calgon laundry detergent, Clearasil skin care products, Nurofen painkiller, and Strepsils sore throat medicine, announced a halt to advertising, promotion and sponsorship in Russia .

Capital investments, advertising and promotional activities have been suspended by PepsiCo (Domik v derevnya, Chudo, Agusha dairy products, Lyubimiy, J7, Fruktovy Sad, Ya juices, Lay's, Cheetos, Pepsi, Lipton drinks , Aqua Minerale).