Kommersant learned about the "restart" of the state campaign in support of vaccination

Efforts to encourage people to get vaccinated against the coronavirus have been found to be insufficiently effective. Now it is planned to change the focus of the campaign,

The state information campaign to promote vaccination against COVID-19 is planned to be restarted, as the previous one did not achieve its goals, Kommersant reports, citing sources close to the presidential administration. This was also confirmed by the source of the publication and in the administration itself.

According to the newspaper, the internal political bloc of the Kremlin will be actively involved in the information work. The order to deal closely with the effectiveness of the information campaign came from the first deputy head of the presidential administration, Sergei Kiriyenko. Now the administration regularly holds meetings and briefings on this topic, Kommersant writes.

“So far, a single concept for managing this agenda has not been finally formulated. Which department of the Presidential Administration [Presidential Administration] will be responsible for it has not yet been determined. But concern about this topic is high, ”explained one of the sources of the publication.

The Russian Orthodox Church announced the failure of the campaign to promote vaccination against COVID-19 Society

Initially, the campaign to promote vaccination against coronavirus was mainly conducted by the National Priorities ANO, but the authorities concluded that the work was not carried out effectively enough. One of the interlocutors of Kommersant explained that the campaign was carried out too aggressively and negatively, since the main emphasis was placed on the threat of death in case of refusal to vaccinate. Now it is planned to change the vector and emphasize that vaccination will allow a person to live a full life, including going to the movies and studying.