Americans are starting to accustom the Chinese to artificial meat

As of now, in supermarkets in more than 300 Chinese cities, consumers can purchase artificial Meat products such as burgers, nuggets and the like.

American company Beyond meat, which specializes in the production of plant-based meat and already has production facilities in China, decided to go further and enter the niche of online stores. Unlike competitors who offer American and European-style products, Beyond Meat relies on national cuisine and launches artificial meat dumplings. Ready meals from their products can also be purchased from Starbucks in China.

In this way, Beyond Meat aims to gain an edge over its three main competitors (one American and two Chinese companies operating in the artificial meat segment). In addition, such projects are now supported in China by the state, with the assistance of which IT is now formed with the aim of further development and promotion of laboratory meat.

And this fact will be taken into account when preparing the monthly analytical report Meatinfo.ru

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